Accompanying the debut of his fourth album I Decided, Rally was feeling wayyy up and blessed to host Big Sean's Toronto pop-up shop. Along with New York, L.A. and Detroit, Sean Don launched his all new merchandise which was inspired by the subject matter and lyrics from the album. Designing the limited-edition merch himself, the rapper took a holistic approach towards the project; a meaningful consideration of his message delivered through the album and merchandise.
No L's were taken and it looks like the underdog just turned into the wolf.
Photos by: Shahnoor Ijaz